Stacey Woelfel

Author

Stacey Woelfel

Professor Emeritus, Missouri School of Journalism

Professor Emeritus at the Missouri School of Journalism with 35 years on the faculty. Former news director of KOMU-TV for over 24 years — the longest tenure in that role's history. Past national chairman of the Radio Television Digital News Association. Recipient of the William T. Kemper Fellowship for Teaching Excellence, the Payne Award for Ethics in Journalism, and multiple Emmy and Edward R. Murrow awards. Stacey's writing at Rolli applies decades of broadcast journalism experience to cross-platform narrative analysis.

LinkedIn X / Twitter16 articles published

Published Work

Articles by Stacey Woelfel

Rolli IQ™4 min read

Social Media Yawns at DHS Shutdown

The DHS shutdown generated approximately 50,000 mentions and half a million engagements — but social media largely shrugged.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Social Users Weigh in on U.S.-Iran Nuclear Talks

Social media reaction to the nuclear talks ran 40 to 1 negative-to-positive across 7 platforms.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Journalism4 min read

Instagram, Facebook Users Harsh Critics of Trump on Greenland

Instagram showed 1% positive sentiment on the Greenland acquisition — while Twitter/X showed nearly 20% found it worth considering.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Social Media Eyes Victim, Shooter in Minneapolis

Cross-platform analysis of the Minneapolis shooting coverage and the narratives that formed across social media.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Venezuela Attacks Stirs Social Media, But Raises Old Questions

13 million+ engagements within 2 days of news breaking. Oil was the most common keyword, eclipsing all others.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

After a Difficult Year, Ukraine's Zelenskyy Remains Popular on Social Media

Despite a challenging year, Zelenskyy maintains positive social media sentiment across platforms.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™3 min read

Merry Christmas — or Should We Say Happy Holidays — from Rolli!

Merry Christmas generated nearly 10,000 mentions and 2.5 million engagements vs. Happy Holidays at roughly half.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Brown Shooting Stirs Social Media Sympathy, Accusations, Conspiracies

Nearly 2 million engagements in just three days as social media dissected the Brown University shooting.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Netflix/Warner Deal Pushes Politics to Back Seat on Social Media

Netflix mentions ran 22 times the level of gerrymandering posts — entertainment displaced politics.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Hegseth Sees Support, Then Scorn on Social Media

Early week: 38% positive. Late week: 68% negative. A dramatic sentiment reversal in five days.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

MTG Plans Exit as Social Media Reassesses Her Impact

Post-resignation positive sentiment jumped 11x from 2023 baseline — from 2% to 23%.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Right-Leaning Social Media Is Breaking in Favor of Releasing Epstein Files

Approximately 1,000x increase in mentions and engagements compared to October 2024 baseline.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™5 min read

Call Them the Hated Eight: Democratic Senators Feeling the Wrath Online

More than three-quarters of posters expressed unhappiness. Tim Kaine mentions increased nearly 100-fold year-over-year.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™5 min read

Blame Canada: From the World Series to Tariffs, the Great White North Is Now a Target

Canada-related mentions increased over 300% from March to October 2025.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™5 min read

No Kings Grows, But Does Social Media Paint an Accurate Picture?

October protests drew 7 million demonstrators across 2,700 locations — a 40% increase over June.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

Rolli IQ™4 min read

Bad Who? Super Bowl Backlash Makes Singer Into Household Name

5x increase in mentions and 1,300% increase in engagements after the Super Bowl announcement.

Stacey WoelfelProfessor Emeritus, Missouri School of Journalism

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