How much does it cost to join Rolli as an expert?

Rolli's expert program starts at $39/month and comes with a money-back guarantee. Your profile is embedded in thousands of newsrooms and journalist tools, giving you direct access to reporters when they need your expertise.

What is Rolli's expert vetting process?

Rolli uses a rigorous 7-step vetting process guided by journalistic standards from the Poynter Institute. Experts are verified for credentials, domain authority, and the ability to speak to journalists on deadline.

How do journalists find experts on Rolli?

Rolli's expert database is embedded directly into the tools journalists already use in their newsrooms — including Rolli IQ and affiliated journalist platforms. When a reporter searches for expertise on a topic, verified expert profiles surface automatically.

How much faster do I connect with journalists through Rolli?

Experts on Rolli connect with journalists 3x faster than through traditional PR outreach. Rather than cold pitching, your verified profile is already in the tools reporters use daily.

What kinds of experts does Rolli accept?

Rolli accepts experts across a wide range of domains — policy, technology, public health, security, academia, business, law, and more. If journalists regularly seek commentary in your field, you qualify to apply.

Is there a free option for journalists?

Yes. Rolli is completely free for working journalists. Journalists can access the full expert database, narrative intelligence tools, and authenticity scoring at no cost — permanently.

For Experts

Be the Expert Journalists Call First

4.8/5(392 reviews)

Journalists ignore 90% of pitches. But when a reporter searches Rolli, they find you — already vetted, camera-ready, and cleared to go on record. Experts on Rolli book media appearances 3× faster than through traditional PR outreach. From $39/month.

Experts on Rolli connect with journalists 3x faster than through traditional PR outreach.

Become an Expert See Pricing

Expert Network

1,000+Verified experts

27+Newsroom partners

3×Faster media connections

$39/moStarting price

Featured institutions

Georgetown University

Yale Medicine

Pew Research Center

How It Works

From signup to your first interview

Sign Up & Get Vetted

Create your expert profile and complete Rolli's rigorous 7-step vetting process—guided by journalistic standards from the Poynter Institute. Your credential is your proof.

Get Integrated

Your verified profile is embedded directly into the tools journalists already use in their newsrooms. No pitching. No cold emails. You're already in the room.

🔍VERIFIED ONLY

Get the Call

When a reporter needs your expertise, they find you and reach out directly. Experts on Rolli connect with journalists 3x faster than through traditional PR outreach.

Become the Go-To Expert

Build real media relationships, get credited in stories, and establish yourself as the credible voice journalists return to—on deadline and beyond.

What your profile looks like

Journalists see this when they
search your expertise.

Your profile is your media presence. Get verified, get found,
and get cited by journalists on deadline.

1,000+

Newsrooms searching

48 hrs

Avg. verification time

Free

To join & be found

Claim Your Free Profile See how experts get found →

Only on Rolli

Why the experts journalists trust use Rolli

Direct Link to the Newsroom

Rolli is not a press release service. Your profile is embedded in the systems journalists use on deadline—not lost in an inbox. When a reporter searches your beat, you appear.

Trusted Expert Community

Every expert in Rolli is vetted. That trust signals to journalists that you're credible, camera-ready, and willing to engage. Your peers include professors, executives, and public officials.

Inbound Demand-Driven Model

The old model was: pitch and hope. Rolli flips it. Journalists come to you. Our AI matches you to relevant reporters and stories based on your expertise—automatically.

Build Real Media Relationships

Rolli isn't one-and-done. Reporters who find value in a source come back. Rolli helps you build a durable media presence, not just a one-time placement.

Always On. Surprisingly Affordable.

Your profile works 24/7. At $39/month (billed annually), Rolli pays for itself with a single interview. One major booking can generate 10X ROI—and that's not hypothetical.

How It Works

Get found. Get quoted. Get credibility.

Create your expert profile

Add your credentials, areas of expertise, recent media appearances, and availability. Takes under 10 minutes.

Get matched to journalists

Rolli's matching engine surfaces your profile to journalists researching your specific domain — on deadline.

Track your coverage

See how your expertise is cited, which narratives reference your area, and which journalists have viewed your profile.

What Experts Say

Reporters started contacting me.
That's what Rolli does.

Real results from verified experts — professors, think tank fellows, and communications directors already getting found.

1 booking

= avg. $12K earned media value

$39/mo

gets you in front of 1,000+ newsrooms

1,000+

newsrooms actively searching Rolli

“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”

Paul Orlando

Professor, University of Southern California

TV interview

Reuters

Multiple interviews

Sourced via Rolli

“Rolli has been highly responsive, professional, and collaborative. Rolli has enabled journalists working on national security issues to contact our fellows who have extensive executive-level expertise in Defense and State Department issues.”

Dianna Carson

Chief of Staff, American College of National Security Leaders

“They've been really helpful with setting up our expert profiles, providing tips on improving them. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”

Shawn Robinson

Associate Director of News and Communications, University of Dayton

“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”

Colton S.

Journalist, CNN & BBC

“Rolli's innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry. The fact that it's built by current and former journalists gives it a unique edge.”

Jeff Freeland Nelson

Executive Director, Glen Nelson Center at American Public Media Group

“Rolli's been a solid addition to the repertoire of tools we use. The Rolli team is amazing to work with, as they're always open to thinking of ways to be innovative and test the capabilities and opportunities within the platform.”

Tanya Arditi

Senior Communications Manager, Pew Research Center

“Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels.”

Mike Reilley

UIC Senior Lecturer & Founder of Journalist's Toolbox™ AI

Join Paul, Dianna, Colton and 1,200+ experts already building their media presence.

Claim Your Expert Profile

Embedded In

Embedded in 1,000s of newsrooms

NPRAPReutersBloombergCNNBBCNYTWSJWashington PostThe GuardianNBC NewsABCMSNBCPBSCNBCProPublicaFast CompanyTechCrunchFinancial TimesAl JazeeraUnivisionTelemundoSouth China Morning PostScripps NewsTexas TribuneStar TribuneSpectrum News

Expert Organizations

The institutions journalists find on Rolli

Georgetown UniversityYale MedicineCato InstituteHoover InstitutionElectronic Frontier FoundationFreedom of the Press FoundationOpenSecretsPublic CitizenUniversity of DaytonAmerican College of National Security LeadersKinsey InstituteMSU

ROI · Case Study

$500 a pitch. No guarantee.
Or $39/month. They come to you.

A major U.S. university documented 10× ROI from a single Rolli booking. One interview paid for the whole year.

PR Agency

$500–$5K

per pitch attempt

No placement guarantee

Weeks of back-and-forth

You pay whether it works or not

Rolli

$39/mo

billed annually · $468/yr

Journalists search & find you

Profile active 24/7

Verified, trusted, on deadline

One Placement

$10K–$50K+

earned media value

TV · National print · Podcast

Institutional credibility

Multiplies with every booking

10X+

documented ROI

A major U.S. university achieved 10× ROI from one expert booking on Rolli — one interview paid for the entire annual membership.

Read the case study →

Start My Expert Profile — $39/moNo lock-in · Cancel anytime · Profile live in under 10 minutes

Pricing

Simple, transparent pricing

Expert

For individual experts and thought leaders.

$39/month, billed annually

(Save 17% annual vs. monthly)

Verified expert profile
AI-powered journalist matching
Direct journalist contact
Profile optimization support
Media relationship tracking
Full money-back guarantee on annual plan

Get Started

↓ Save 49%

Organization

For universities, think tanks, PR firms, and institutions.

Experts

10 experts

$20/mo per expert

Total: $2,400/yr billed annually

Save $2,280/yr vs. individual pricing

Multiple expert profiles
Organization page & branding
Bulk vetting & onboarding
Account manager support
ROI reporting & analytics

Get Started — 10 Experts

Full money-back satisfaction guarantee on yearly memberships. · See FAQ for details

Expert Network

Your expertise belongs in
the rooms where news breaks.

When journalists search Rolli, they find you — not a cold pitch. Experts from these organizations are already cited, booked, and building careers through Rolli.

1,200+

verified experts

continents

< 60s

to connect

Partner organizations