Is Rolli free for journalists?

Yes. Rolli is completely free for working journalists, always. There is no credit card required, no pitch forms, and no gatekeepers. Journalists get full access to the verified expert database and social intelligence tools at no cost.

What types of experts are in the Rolli database?

Rolli's database includes professors, executives, public officials, scientists, policy analysts, legal experts, and subject matter experts from institutions including Georgetown University, Yale Medicine, Cato Institute, Pew Research Center, and hundreds more.

How are experts vetted on Rolli?

Every expert in Rolli goes through a rigorous 7-step vetting process guided by journalistic standards, including standards from the Poynter Institute. Experts are human-reviewed and cross-referenced — no PR professionals, no unverifiable credentials.

Can I use Rolli to track disinformation?

Yes. Rolli includes social media intelligence tools that let journalists track disinformation narratives, monitor coordinated inauthentic behavior across platforms, and trace the origin and spread of disinformation campaigns.

How many newsrooms use Rolli?

Rolli is trusted by thousands of newsrooms including NPR, AP, Reuters, Bloomberg, CNN, BBC, The New York Times, The Wall Street Journal, The Washington Post, NBC News, ABC, MSNBC, PBS, CNBC, ProPublica, and many more.

How do I get started with Rolli as a journalist?

Go to app.rolli.ai and create a free journalist account. No credit card required. Once your profile is set up, you can immediately search the expert database and access Rolli's social intelligence tools.

For Journalists

Find Expert Sources on Deadline. Free for Journalists, Forever.

Stop spending hours on source verification. Search 1,000+ vetted, camera-ready experts by topic, beat, or credential. Track disinformation across 8 platforms before it reaches your editor's inbox. Built by journalists. Free for journalists. No pitch forms, no gatekeepers, no credit card.

Rolli is completely free for journalists.

No credit cardVerified in 24 hoursAccess 1,000+ experts immediately

Expert Database

1,000+

Verified expert profiles

27+

Newsrooms using Rolli

Cost for journalists. Always.

<3 min

From signup to first search

Trusted by reporters at

NPRAPReutersCNNBBCNYT

How It Works

From zero to verified expert source
in under 5 minutes

Sign Up — It's Free

Create your free journalist account. No credit card, no pitch forms, no gatekeepers. Rolli is free for journalists, always.

Search Smarter

Use AI-powered search to find verified experts by topic, beat, location, or credential. Stop Googling and start finding sources you can actually trust.

🔍VERIFIED ONLY

Expand Your Rolodex

Save experts, build your source list, and access a community of credentialed professionals who are ready and willing to go on record.

Stay Ahead of the News Cycle

Track disinformation, follow expert activity, and use Rolli's social media intelligence tools to get ahead of the story—not just react to it.

What Sets Us Apart

What you get that no press database offers

Built By Journalists For Your Newsroom

Rolli was founded by a former CNN en Español Washington DC Bureau Chief and co-founded by a working TV anchor. Every feature is built around how newsrooms actually work.

Verified Experts Only

Every expert in Rolli is vetted through a rigorous 7-step process guided by journalistic standards including those from the Poynter Institute. No PR pros, no unverifiable claims.

Instant Access, No Waiting

Search and contact experts directly—no waiting for a PR rep to approve a request. Experts on Rolli have opted in to be contacted by journalists and are ready to go on camera.

More Reliable Than Google or ChatGPT

Rolli gives you sources you can verify, not a list of random websites or AI-hallucinated credentials. Every expert profile is human-reviewed and cross-referenced.

We Never Sell or Share Your Info

You are a member of our community, not a data point to be monetized. Rolli never sells or shares journalist information with anyone outside the platform.

Rolli expert search interface showing verified economists, contacts, and news articles

Free for journalists — always

Breaking news doesn't wait.
Neither should your sourcing.

1,000+

Verified experts

Free

Forever for journalists

60 sec

To get started

Start Free — No Credit Card See what's included →

What You Get

Everything you need. Always free.

Rolli is free for verified journalists — no trial period, no credit card, no hidden fees. Ever.

For Journalists

Journalist Plan

$0/month

Free for verified journalists. Always.

Full access to 1,000+ verified expert profiles
Direct expert contact — no forms, no agents
AI-powered expert search by beat, topic, location
Rolli IQ™ social signal monitoring (included)
World's largest editorial event database
Incognito browsing — experts don't know you're looking
Save experts to your source rolodex
Dedicated human support

400+ verified journalists already on Rolli · Free forever for working journalists

Press credential required for verification

Upgrade Available

Want even more power?

Journalists who upgrade to Rolli IQ Pro get advanced narrative monitoring, custom alert thresholds, exportable intelligence reports, and API access for data teams.

Rolli IQ Pro

$99/month

Or $79/month billed annually

Learn About Rolli IQ →

What Journalists Say

From the reporters who use it
every single day.

Reporters at CNN, BBC, Reuters, and Pew Research already trust Rolli for their most critical deadline moments.

1,000+

verified expert profiles, ready now

3×

faster sourcing than cold outreach

Free

for journalists, always

“Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels.”

Mike Reilley

UIC Senior Lecturer & Founder, Journalist's Toolbox™ AI

Expert sourcing

On-deadline use case

Disinfo tracking

Verified workflow tool

“Rolli is a crucial resource for researchers, journalists and anyone else seeking reliable information. From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source or trace the origins and the spread of disinformation campaigns.”

Maggie Farley

Senior Director of Innovation & Knight Fellowships, ICFJ

“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert. I already know the experts are vetted and willing to appear on camera.”

Cory M.

Journalist, Los Angeles

“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”

Colton S.

Journalist, CNN & BBC

Join Mike, Maggie, Colton and 1,000+ journalists already sourcing faster on deadline.

Get Free Journalist Access

Trusted By

Trusted by thousands of newsrooms

NPRAPReutersBloombergCNNBBCNYTWSJWashington PostThe GuardianNBC NewsABCMSNBCPBSCNBCProPublicaFast CompanyTechCrunchFinancial TimesAl JazeeraUnivisionTelemundoSouth China Morning PostScripps NewsTexas TribuneStar TribuneSpectrum News

Verified Expert Network

The sources you need.
Already verified. Already waiting.

Every expert on Rolli is vetted, credentialed, and ready to speak on deadline — not a cold lead. Organizations your audience already trusts, sources you can cite with confidence.

1,200+

verified experts

continents

< 60s

to connect

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