Rolli
For Journalists

Find Expert Sources on Deadline. Free for Journalists, Forever.

Stop spending hours on source verification. Search 1,000+ vetted, camera-ready experts by topic, beat, or credential. Track disinformation across 8 platforms before it reaches your editor's inbox. Built by journalists. Free for journalists. No pitch forms, no gatekeepers, no credit card.

Rolli is completely free for journalists.

No credit cardVerified in 24 hoursAccess 1,000+ experts immediately
Expert Database
1,000+
Verified expert profiles
27+
Newsrooms using Rolli
$0
Cost for journalists. Always.
<3 min
From signup to first search
Trusted by reporters at
NPRAPReutersCNNBBCNYT

How It Works

From zero to verified expert source
in under 5 minutes

Sign Up — It's Free

Create your free journalist account. No credit card, no pitch forms, no gatekeepers. Rolli is free for journalists, always.

Search Smarter

Use AI-powered search to find verified experts by topic, beat, location, or credential. Stop Googling and start finding sources you can actually trust.

🔍VERIFIED ONLY

Expand Your Rolodex

Save experts, build your source list, and access a community of credentialed professionals who are ready and willing to go on record.

Stay Ahead of the News Cycle

Track disinformation, follow expert activity, and use Rolli's social media intelligence tools to get ahead of the story—not just react to it.

What Sets Us Apart

What you get that no press database offers

Built By Journalists For Your Newsroom

Rolli was founded by a former CNN en Español Washington DC Bureau Chief and co-founded by a working TV anchor. Every feature is built around how newsrooms actually work.

Verified Experts Only

Every expert in Rolli is vetted through a rigorous 7-step process guided by journalistic standards including those from the Poynter Institute. No PR pros, no unverifiable claims.

Instant Access, No Waiting

Search and contact experts directly—no waiting for a PR rep to approve a request. Experts on Rolli have opted in to be contacted by journalists and are ready to go on camera.

More Reliable Than Google or ChatGPT

Rolli gives you sources you can verify, not a list of random websites or AI-hallucinated credentials. Every expert profile is human-reviewed and cross-referenced.

We Never Sell or Share Your Info

You are a member of our community, not a data point to be monetized. Rolli never sells or shares journalist information with anyone outside the platform.

Rolli expert search interface showing verified economists, contacts, and news articles
Free for journalists — always

Breaking news doesn't wait.
Neither should your sourcing.

Sign up in 60 seconds. Search 1,000+ vetted experts immediately.
No credit card, no approval wait.

1,000+
Verified experts
Free
Forever for journalists
60 sec
To get started
What You Get

Everything you need. Always free.

Rolli is free for verified journalists — no trial period, no credit card, no hidden fees. Ever.

For Journalists
Journalist Plan
$0/month

Free for verified journalists. Always.

  • Full access to 1,000+ verified expert profiles
  • Direct expert contact — no forms, no agents
  • AI-powered expert search by beat, topic, location
  • Rolli IQ™ social signal monitoring (included)
  • World's largest editorial event database
  • Incognito browsing — experts don't know you're looking
  • Save experts to your source rolodex
  • Dedicated human support

400+ verified journalists already on Rolli · Free forever for working journalists

Sign Up Free — No Credit Card

Press credential required for verification

Upgrade Available

Want even more power?

Journalists who upgrade to Rolli IQ Pro get advanced narrative monitoring, custom alert thresholds, exportable intelligence reports, and API access for data teams.

Rolli IQ Pro

$99/month

Or $79/month billed annually

Learn About Rolli IQ →
What Journalists Say

From the reporters who use it
every single day.

Reporters at CNN, BBC, Reuters, and Pew Research already trust Rolli for their most critical deadline moments.

1,000+
verified expert profiles, ready now
faster sourcing than cold outreach
Free
for journalists, always
“Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels.”
Mike Reilley
UIC Senior Lecturer & Founder, Journalist's Toolbox™ AI
Expert sourcing
On-deadline use case
Disinfo tracking
Verified workflow tool
Rolli is a crucial resource for researchers, journalists and anyone else seeking reliable information. From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source or trace the origins and the spread of disinformation campaigns.
Maggie Farley
Senior Director of Innovation & Knight Fellowships, ICFJ
Rolli is a go-to resource when I'm on deadline and need to book a reliable expert. I already know the experts are vetted and willing to appear on camera.
Cory M.
Journalist, Los Angeles
This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.
Colton S.
Journalist, CNN & BBC

Join Mike, Maggie, Colton and 1,000+ journalists already sourcing faster on deadline.

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Trusted By

Trusted by thousands of newsrooms

NPRAPReutersBloombergCNNBBCNYTWSJWashington PostThe GuardianNBC NewsABCMSNBCPBSCNBCProPublicaFast CompanyTechCrunchFinancial TimesAl JazeeraUnivisionTelemundoSouth China Morning PostScripps NewsTexas TribuneStar TribuneSpectrum News
Verified Expert Network

The sources you need.
Already verified. Already waiting.

Every expert on Rolli is vetted, credentialed, and ready to speak on deadline — not a cold lead. Organizations your audience already trusts, sources you can cite with confidence.

1,200+
verified experts
5
continents
< 60s
to connect

Partner organizations

National Hispanic Health Foundation
National Hispanic Health Foundation
Cato Institute
Cato Institute
Kinsey Institute
Kinsey Institute
American College of National Security Leaders
American College of National Security Leaders
OpenSecrets
OpenSecrets
National Women's Law Center
National Women's Law Center
Electronic Frontier Foundation
Electronic Frontier Foundation
Responsible AI Institute
Responsible AI Institute
Centre for Information Resilience
Centre for Information Resilience
National LGBTQ Task Force
National LGBTQ Task Force
INN
INN
PMJA
PMJA
LION Publishers
LION Publishers
Freedom Forum
Freedom Forum
NAHJ
NAHJ
Pew Research Center
Pew Research Center
PDK International
PDK International
Habitat for Humanity
Habitat for Humanity
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