Meltwater measures reach. Rolli measures reality.

Rolli IQ adds a truth layer that Meltwater lacks: authenticity scoring on every signal, coordinated inauthentic behavior detection, emotion and location intelligence, and AI-powered investigation via plain-English queries. Meltwater is a strong media monitoring and PR outreach platform, but it does not score whether amplification is organic or coordinated.

Meltwater typically starts at $1,500–$3,000+/month with annual contracts and a full sales process. Rolli IQ Pro is $99/month with a free trial, no credit card required, and no sales call needed. For teams whose primary need is authenticity intelligence, Rolli is purpose-built and significantly more accessible.

Rolli IQ focuses on the eight major social platforms: X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and LinkedIn. It does not currently include print/broadcast monitoring, newsroom outreach tools, or journalist database access — capabilities Meltwater offers. For teams needing both media monitoring and narrative authenticity, Rolli can work alongside existing media monitoring tools.

Yes. PR teams use Rolli IQ to monitor narrative spikes, detect manufactured crises before they escalate, and brief executives with authenticity-scored briefings in minutes. It complements PR workflows by answering the question traditional monitoring cannot: is this real or coordinated?

Meltwater's media monitoring database is one of the largest in the industry — covering 300,000+ news sources alongside social platforms. Their enterprise reporting and media contact database are genuinely useful for large PR teams managing ongoing media relationships. The gap Rolli fills is different: authenticity scoring and coordination detection. Meltwater treats every mention equally. Rolli scores each for authenticity — so your team knows whether a spike is organic concern or a coordinated campaign before deciding how to respond.