“Organizations using Rolli IQ detected narrative crises 4.2 hours earlier on average than teams using traditional social monitoring.”
“Rolli IQ's authenticity scoring separates organic spikes from coordinated noise — so PR teams act on verified signal — not manufactured sentiment — and focus on what actually warrants a response.”
The Problem with Social Monitoring Today
Your monitoring tool is giving you volume. PR teams need answers.
Three pain points cost PR teams hundreds of hours every year — and all three stem from the same root cause: social listening tools built for marketing, not communications.
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Built for PR Teams
Real-time authenticity scoring
Every spike gets an authenticity score from 0–100 within minutes of detection. The score integrates account age, posting velocity, engagement ratios, network density, and cross-platform coordination signals — giving your team a defensible, data-backed answer before the first leadership call.
Cross-platform coverage — all 8 simultaneously
Rolli IQ monitors X, Reddit, YouTube, LinkedIn, Facebook, Instagram, Threads, and Bluesky in real time. Coordinated campaigns rarely stay on one platform — Rolli tracks them across all eight, surfacing cross-platform coordination patterns that single-platform tools completely miss.
Executive-ready briefings in minutes
Rolli IQ structures intelligence into a consistent briefing format — authenticity score, narrative summary, platform breakdown, coordination assessment, and recommended response posture. Paste directly into your slide deck or share via Slack. Leadership gets the same quality brief every time, regardless of which analyst assembled it.
Narrative velocity tracking
Volume is a lagging indicator. Velocity tells you where a narrative is heading before it peaks. Rolli IQ tracks the rate-of-change for every narrative cluster, giving PR teams a 30–90 minute early warning window that lets you get ahead of a story instead of reacting to one that's already set.
By the numbers
Why narrative intelligence outperforms traditional monitoring
Organizations using narrative intelligence detect crises 4.2 hours earlier on average than those using traditional social monitoring
Rolli IQ benchmark data, 2025of brand crises in 2024 showed coordinated amplification signals within the first 6 hours — identifiable only with behavioral analysis, not volume monitoring
Rolli analysis of 47 investigationsPR teams spend an average of 23 hours per week on manual social monitoring that Rolli automates — fully configured in 8 minutes of setup
Rolli IQ customer survey, 2025What happens when your monitoring gives you truth, not volume
“I wish we would have had this YEARS ago. It could spare people countless hours of sifting.”
and OSINT trainer with First Draft
“Rolli is top of the heap when it comes to narrative intelligence. The authenticity scoring alone puts it in a category of its own.”
“Never has a tool such as this been so valuable with the influx of disinformation spreading on social media. A game-changer.”
Transparent Pricing
Enterprise-grade social intelligence at a fraction of the cost
PR teams at mid-sized companies should not need a six-figure budget or a six-week procurement cycle to access authentic social intelligence.
Competitor pricing based on publicly available information and sales call quotes as of Q1 2026. Subject to change.
PR Use Cases
Three scenarios where social monitoring makes or breaks your team's credibility
Trusted by communications teams worldwide
“I wish we would have had this YEARS ago. It could spare people countless hours of sifting.”
and OSINT trainer with First Draft
“Rolli is top of the heap when it comes to narrative intelligence. The authenticity scoring alone puts it in a category of its own.”
“Never has a tool such as this been so valuable with the influx of disinformation spreading on social media. A game-changer.”
Trusted by researchers and analysts at
Why comms teams switch from Brandwatch and Meltwater
Those tools monitor volume and sentiment. Rolli IQ scores every signal for authenticity.
See what an intelligence brief looks like
AI-generated. Sourced. Scored for authenticity. Ready for leadership.
Every data point is sourced and scored. Forward directly to leadership.
According to the Reuters Institute Digital News Report, 68% of PR crises in 2024 originated from social media narratives before reaching mainstream press.
Research from Harvard's Shorenstein Center shows that coordinated amplification can make a fringe narrative appear mainstream within 4–6 hours.
The average coordinated attack reaches mainstream press coverage within 6 hours of onset. PR teams using Rolli IQ get their first authenticity score within 2 minutes. Start your free trial today — no credit card, no sales call.