Rolli
For retail & CPG teams
Catches viral trends before competitors capitalize

The Viral Trend Your Competitor Caught First? Never Again.

Rolli IQ monitors product conversations, viral trends, and brand sentiment across Reddit, X, Instagram, and more platforms — so your team acts on signals before they become your competitor's campaign.

Trend velocity detection Cross-platform correlation Authenticity scoring API & MCP delivery
Retail Intelligence
< 8 min
trend to flag
6–9 hrs
lead before press
94%
scoring accuracy
8
platforms unified

Trusted by communications, security, and research teams

6–9 hrs
average advance warning
Before competitor action pickup
600+
investigations run
Across retail & CPG teams
80%
false-alarm reduction
Within first 30 days of onboarding
Detection capabilities
6 capabilities

What's inside every threat alert

Rolli surfaces coordination, amplification, and narrative attacks — not just raw volume spikes — across all 8+ monitored platforms.

Real-Time Monitoring
Sub-minute latency · 8+ platforms
X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and more
Boolean queries for topic, entity, and account tracking
Sub-minute latency on tier-1 alerts
Coordination Detection
Inorganic score 0–100 · Cross-platform
Coordination score 0–100 per narrative or account cluster
Frequent-poster and amplification distribution signals
Deepest signals on X; cross-platform available
Breakout Moments
Emerging threats · Narrative tracking
Emerging threat narratives flagged as they form
Co-occurrence: hashtags + URLs tied to the attack pattern
Built for SOC and trust-safety triage
Sentiment & Emotion
Post-level · Early-warning signals
Post-level sentiment + emotion with targets and reasons
Aggregate sentiment shifts as early-warning indicators
Designed for alert pipelines and executive briefings
Topic Trees
Threat branches · Cluster summaries
Structure incoherent threat narratives into branches
Cluster-level sentiment + branch summaries
Ship threat briefings faster without manual thread reading
Raw Data & Delivery
Webhook delivery · Full metadata
Full post metadata: handles, URLs, timestamps, stats
Webhook delivery to your SIEM or response tool
Usage endpoint + Postman collection included
View API documentation →
Live Intelligence

Viral trends and brand threats surface here — in real time

This is the signal monitor your brand team would use. Cross-platform trends, astroturfing flags, and live signal velocity — all in one view.

Rolli IQ Agent

Ask a question. Get a structured investigation.

The Rolli IQ Agent plans its own analysis, scans 8+ platforms, scores every signal for authenticity, and delivers a structured brief with recommendations — not just data.

01 — Live now
47 accounts flagged. Coordinated. Right now.
Rolli IQ spotted it before any analyst did — 47 accounts posting identical language across X, Reddit, and Facebook in synchronised bursts. This is what always-on looks like.
Speaks plain English, not SQL Plans its own investigation Tells you what to do Evidence-backed, not opinionated
See how the Agent works →
Scheduled IQ Briefs

Set it. Forget it. Get briefed.

Schedule the Agent to run daily, weekly, or on any custom cadence. Briefs land in your inbox or Slack — structured, scored, and ready to act on.

CADENCE

Any cadence you choose

Daily morning briefs, weekly narrative recaps, monthly trend summaries — or a fully custom schedule. You control the frequency.

DELIVERY

Email or Slack delivery

Briefs land directly in your team’s inbox or a dedicated Slack channel — formatted, structured, and ready to forward to leadership.

DEPTH

Same depth as on-demand

Every scheduled brief is a full investigation: authenticity scoring, coordination detection, and a recommendation — not just a keyword summary.

What you’re seeing →
1
Set it and forget it
Choose topic, cadence, and delivery channels. Takes 30 seconds.
2
Agent runs automatically
Every morning, Rolli IQ agents scan X, Reddit, YouTube, and more — scoring every signal.
3
Brief lands in your inbox
Structured brief with findings, alerts, and recommended actions — ready to act on.
Next scheduled brief
DeliveryTomorrow · 7:00 AM
ChannelEmail + Slack
CadenceDaily
Scope8+ social platforms
Threat Scenarios

Why your brand monitoring misses what matters

Three blind spots in retail monitoring. One platform to close them all.

Trend detection

Viral trend detection

Viral trends have a 48-hour shelf life. By the time your social listening tool flags a trending product conversation, the trend has peaked. Rolli detects velocity shifts in real time — giving your team hours to act before competitors capitalize.

Brand protection

Astroturfing & review manipulation

Coordinated fake review campaigns, competitor astroturfing, and manufactured negative sentiment are designed to look organic. Rolli's authenticity scoring exposes the coordination — distinguishing genuine customer feedback from manufactured attacks.

Product launch

Launch sentiment monitoring

Product launches generate thousands of social signals across Reddit, Instagram, YouTube, and X simultaneously. Rolli monitors cross-platform sentiment velocity in real time — so your team catches every reaction during the critical launch window.

Discuss your risk model

Setup in under 10 minutes

Outcomes

Respond before the narrative becomes a headline

80%+
reduction in false-alarm escalations
Within 30 days of onboarding
6–9 hrs
early warning before media pickup
Average across retail & CPG teams
< 8 min
from sentiment shift to flag
Cluster map + authenticity score ready

Viral trend detection

Real-time velocity analysis on Reddit, Instagram, and X flags emerging product trends before they peak. Configurable thresholds alert your team when signals cross from niche to mainstream.

Astroturfing analysis

Clustering algorithms identify coordinated fake review campaigns and competitor astroturfing — exposing accounts that post in synchronized patterns to manufacture negative or positive sentiment around your products.

Cross-platform brand monitoring

Product conversations that originate on Reddit and amplify across Instagram, YouTube, and X are identified as correlated clusters — giving your brand team a unified view regardless of where the trend started.

Get a retail demoRead customer stories
Detection Timeline

What happens from sentiment shift to response

T+0
Sentiment shift detected
Cross-platform signal ingested
T+8min
Coordination flagged
Cluster map and authenticity score generated
T+45min
Brief generated
Compliance-ready output with risk assessment
T+6hrs
Before competitor action
Your team is already positioned
Use Cases

Three retail scenarios. Same problem. Rolli solves all of them.

01

Product launch monitoring

Before

Before Rolli: Your social listening tool catches volume spikes after the fact. By the time you see the data, the launch narrative has already formed — and your competitor has already responded.

With Rolli

With Rolli: Real-time cross-platform sentiment with authenticity scoring from minute one. Your marketing team sees structured customer reaction data across all platforms during the launch window.

02

Viral trend capture

Before

Before Rolli: Viral trends peak and fade in 48 hours. Your team finds out about trending product moments from competitors' campaigns or news articles — days after the opportunity window closed.

With Rolli

With Rolli: Velocity alerts flag emerging product moments on Reddit and Instagram hours before mainstream awareness. Your team capitalizes while the trend is still building.

03

Brand protection

Before

Before Rolli: Coordinated negative campaigns and competitor astroturfing look identical to genuine customer complaints. Your team can't distinguish real issues from manufactured attacks.

With Rolli

With Rolli: Authenticity scoring separates real customer feedback from coordinated attacks — giving your brand and comms teams clear signal for response prioritization.

Ready to detect your first coordinated campaign?

Financial services teams are live in under 2 hours. No long onboarding.

Customer stories

What retail & CPG leaders say

I wish we would have had this YEARS ago. It could spare people countless hours of sifting.

Aimee Rinehart
Aimee Rinehart
Founder, Frontier Collective; formerly a UGC
and OSINT trainer with First Draft

Rolli is top of the heap when it comes to narrative intelligence for communications teams. The authenticity scoring alone puts it in a category of its own, and the AI summaries are a favorite. Makes the report much easier to digest.

Head of Product
Head of Product
Major PR Distribution Platform
Procurement Readiness

What procurement will ask — and how to answer them

Question 1 of 3

Does this comply with our data handling requirements?

Our Answer

Rolli processes publicly available social data. We do not store private user data. Compliance documentation, DPA templates, and our sub-processor list are available in the Trust Center for review by your legal and compliance teams.

Question 2 of 3

How complex is the integration?

Our Answer

The API follows standard REST conventions with bearer token authentication. Most teams reach working integration within a single sprint. We also offer MCP delivery for teams with existing LLM pipeline infrastructure.

Question 3 of 3

What are your data retention and deletion policies?

Our Answer

Retention policies are configurable at the enterprise tier. We can provide a full data flow diagram and retention schedule as part of your procurement review. Contact our team or visit the Trust Center for details.

Get answers in a demo
Enterprise procurement

Everything your compliance team needs to evaluate Rolli

The Rolli Trust Center includes our security posture overview, compliance documentation, sub-processor list, data handling policy, and a procurement fast-path checklist.

Enterprise security review available

SOC 2 Type II certification in progress (Q3 2026). In the meantime, we offer:

  • Completed security questionnaire (CAIQ)
  • Available for pen-test coordination
  • NDA-protected architecture review
Request Security Review →
Live Alert Preview

This is what a viral trend signal looks like in Rolli IQ

A real-time intelligence alert your brand team would receive — with verified trend signals, not raw social noise.

rolli-iq · retail-monitor · trend-signal-291LIVE
ALERTViral product trend emerging
Cluster89 accounts· Velocity: 12.1x baseline
Topic[Your monitored product]· Across 8+ platforms
Signal typeViral trend emerging· Reddit + Instagram + YouTube
First detected1h 22m ago· Before competitor action
Intelligence brief ready · Export cluster map · Webhook deliveredView Analysis →

Simulated alert — based on real detection patterns. Authenticity scores and cluster data are representative examples.

FAQ

Common questions

Further Reading

Research on social commerce and brand intelligence

Industry analysts track the growing impact of social media on retail purchasing decisions. See how Rolli approaches this challenge in our influence operation detection overview.

Retail intelligence

Catch trends. Protect your brand. Move before competitors.

Your social listening catches yesterday's spike. Rolli catches tomorrow's trend — before your competitor turns it into a campaign. A 30-minute call to scope your monitoring needs.

Start Free TrialRequest a Demo
400+ organizations now have their own social media intelligence agent.

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