Rolli
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For customer experience teams
Detects churn signals before they hit NPS

Your Customers Are Telling You Everything. On Platforms You're Not Watching.

Rolli IQ monitors customer conversations, product sentiment, and churn signals across Reddit, X, Instagram, and more platforms — surfacing the voice of customer intelligence your NPS surveys miss.

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Churn early warning 8+ platforms unified Authenticity scoring API & webhook delivery
Customer Intelligence
< 8 min
sentiment to flag
6–9 hrs
lead before NPS cycle
94%
scoring accuracy
8
platforms unified

Trusted by communications, security, and research teams

6–9 hrs
average advance warning
Before NPS survey cycle captures it
600+
investigations run
Across customer experience teams
80%
false-alarm reduction
Within first 30 days of onboarding
Detection capabilities
6 capabilities

What's inside every threat alert

Rolli surfaces coordination, amplification, and narrative attacks — not just raw volume spikes — across all 8+ monitored platforms.

Real-Time Monitoring
Sub-minute latency · 8+ platforms
X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and more
Boolean queries for topic, entity, and account tracking
Sub-minute latency on tier-1 alerts
Coordination Detection
Inorganic score 0–100 · Cross-platform
Coordination score 0–100 per narrative or account cluster
Frequent-poster and amplification distribution signals
Deepest signals on X; cross-platform available
Breakout Moments
Emerging threats · Narrative tracking
Emerging threat narratives flagged as they form
Co-occurrence: hashtags + URLs tied to the attack pattern
Built for SOC and trust-safety triage
Sentiment & Emotion
Post-level · Early-warning signals
Post-level sentiment + emotion with targets and reasons
Aggregate sentiment shifts as early-warning indicators
Designed for alert pipelines and executive briefings
Topic Trees
Threat branches · Cluster summaries
Structure incoherent threat narratives into branches
Cluster-level sentiment + branch summaries
Ship threat briefings faster without manual thread reading
Raw Data & Delivery
Webhook delivery · Full metadata
Full post metadata: handles, URLs, timestamps, stats
Webhook delivery to your SIEM or response tool
Usage endpoint + Postman collection included
View API documentation →
Live Intelligence

Customer churn signals surface here — in real time

This is the signal monitor your CX team would use. Cross-platform sentiment, churn-intent flags, and live signal velocity — all in one view.

Rolli IQ Agent

Ask a question. Get a structured investigation.

The Rolli IQ Agent plans its own analysis, scans 8+ platforms, scores every signal for authenticity, and delivers a structured brief with recommendations — not just data.

01 — Live now
47 accounts flagged. Coordinated. Right now.
Rolli IQ spotted it before any analyst did — 47 accounts posting identical language across X, Reddit, and Facebook in synchronised bursts. This is what always-on looks like.
Speaks plain English, not SQL Plans its own investigation Tells you what to do Evidence-backed, not opinionated
See how the Agent works →
Scheduled IQ Briefs

Set it. Forget it. Get briefed.

Schedule the Agent to run daily, weekly, or on any custom cadence. Briefs land in your inbox or Slack — structured, scored, and ready to act on.

CADENCE

Any cadence you choose

Daily morning briefs, weekly narrative recaps, monthly trend summaries — or a fully custom schedule. You control the frequency.

DELIVERY

Email or Slack delivery

Briefs land directly in your team’s inbox or a dedicated Slack channel — formatted, structured, and ready to forward to leadership.

DEPTH

Same depth as on-demand

Every scheduled brief is a full investigation: authenticity scoring, coordination detection, and a recommendation — not just a keyword summary.

What you’re seeing →
1
Set it and forget it
Choose topic, cadence, and delivery channels. Takes 30 seconds.
2
Agent runs automatically
Every morning, Rolli IQ agents scan X, Reddit, YouTube, and more — scoring every signal.
3
Brief lands in your inbox
Structured brief with findings, alerts, and recommended actions — ready to act on.
Next scheduled brief
DeliveryTomorrow · 7:00 AM
ChannelEmail + Slack
CadenceDaily
Scope8+ social platforms
Threat Scenarios

The blind spots that cost you customers before you know they left

Three types of customer intelligence gaps that legacy VoC tools miss. One platform to close them all.

Survey bias

NPS tells you what happened, social tells you what's happening

Surveys are retrospective — they capture frustration after the decision to churn has already been made. Rolli IQ monitors real-time social conversations where customers express dissatisfaction days or weeks before they cancel, giving your retention team a window to act while the relationship is still recoverable.

Platform gaps

Customers complain on Reddit, your VoC monitors email

Enterprise VoC tools excel at structured channels — email, chat, surveys. But customers vent on Reddit, X, and Instagram where your monitoring doesn't reach. Rolli IQ covers all 8+ platforms, surfacing the unfiltered voice of customer your existing tools miss entirely.

Churn lag

By the time churn hits your dashboard, the decision was weeks ago

Customers signal intent to leave on social platforms long before they cancel. Competitor comparisons, cancellation discussions, and frustration threads appear on Reddit and X weeks before your retention metrics move. Rolli detects these signals at the earliest stage, giving your team time to intervene.

Discuss your CX monitoring needs

Setup in under 10 minutes

Outcomes

Hear every customer. Act before they leave.

80%+
reduction in false-alarm escalations
Within 30 days of onboarding
6–9 hrs
early warning before NPS captures it
Average across CX teams
< 8 min
from sentiment shift to flag
Churn signal + urgency score ready

Churn signal detection

Real-time sentiment and volume analysis flags abnormal frustration patterns around your brand, products, and competitors. Configurable thresholds with structured alert output for retention teams.

Voice of Customer enrichment

Supplement your NPS, CSAT, and survey programs with unfiltered social conversations. Surface the customer feedback that never reaches a support ticket — product complaints, feature requests, and competitive comparisons happening across 8+ platforms.

Product feedback intelligence

Surface feature requests, product complaints, and praise that never reach your support queue. Rolli aggregates customer signal across Reddit, X, Instagram, and more — giving your product team a single view of what customers actually want.

Get a CX demoRead customer stories
Detection Timeline

What happens from churn signal to response

T+0
Churn signal detected
Cross-platform customer sentiment ingested
T+8min
Urgency scored
Churn-intent language flagged and scored
T+45min
Alert delivered
Structured churn signal sent to retention team
T+6hrs
Before NPS survey cycle
Your team has already intervened
Use Cases

Three CX scenarios. Same problem. Rolli solves all of them.

01

Churn early warning

Before

Before Rolli: Your retention team relies on NPS surveys and support tickets to detect dissatisfaction. By the time a customer submits a negative score, the decision to leave was made weeks ago on social media.

With Rolli

With Rolli: Churn-intent language is flagged the moment it appears on Reddit, X, or Instagram — competitor comparisons, cancellation discussions, and frustration threads. Your retention team intervenes while the relationship is still recoverable.

02

Voice of Customer enrichment

Before

Before Rolli: Your VoC program captures survey responses and support interactions — a fraction of what customers actually say. The unfiltered conversations happening on social platforms never reach your CX dashboard.

With Rolli

With Rolli: Social voice-of-customer signals flow into your existing VoC program via API or webhook. Medallia, Qualtrics, and internal dashboards are enriched with the candid conversations your surveys can't capture.

03

Product feedback intelligence

Before

Before Rolli: Feature requests and product complaints are scattered across social platforms, buried in threads your product team never sees. Decisions are made on incomplete feedback from support tickets alone.

With Rolli

With Rolli: Every feature request, product complaint, and piece of praise across 8+ platforms is aggregated, scored, and delivered to your product team — giving them a complete picture of what customers actually want.

Ready to hear what your customers are really saying?

CX teams are live in under 2 hours. No long onboarding.

Customer stories

What customer experience leaders say

I wish we would have had this YEARS ago. It could spare people countless hours of sifting.

Aimee Rinehart
Aimee Rinehart
Founder, Frontier Collective; formerly a UGC
and OSINT trainer with First Draft

Rolli is top of the heap when it comes to narrative intelligence for communications teams. The authenticity scoring alone puts it in a category of its own, and the AI summaries are a favorite. Makes the report much easier to digest.

Head of Product
Head of Product
Major PR Distribution Platform
Procurement Readiness

What procurement will ask — and how to answer them

Question 1 of 3

Does this comply with our data handling requirements?

Our Answer

Rolli processes publicly available social data. We do not store private user data. Compliance documentation, DPA templates, and our sub-processor list are available in the Trust Center for review by your legal and compliance teams.

Question 2 of 3

How complex is the integration?

Our Answer

The API follows standard REST conventions with bearer token authentication. Most teams reach working integration within a single sprint. We also offer MCP delivery for teams with existing LLM pipeline infrastructure.

Question 3 of 3

What are your data retention and deletion policies?

Our Answer

Retention policies are configurable at the enterprise tier. We can provide a full data flow diagram and retention schedule as part of your procurement review. Contact our team or visit the Trust Center for details.

Get answers in a demo
Enterprise procurement

Everything your compliance team needs to evaluate Rolli

The Rolli Trust Center includes our security posture overview, compliance documentation, sub-processor list, data handling policy, and a procurement fast-path checklist.

Enterprise security review available

SOC 2 Type II certification in progress (Q3 2026). In the meantime, we offer:

  • Completed security questionnaire (CAIQ)
  • Available for pen-test coordination
  • NDA-protected architecture review
Request Security Review →
Live Alert Preview

This is what an active churn signal looks like in Rolli IQ

A real-time intelligence alert your CX team would receive — with verified customer signals, not raw sentiment noise.

rolli-iq · cx-monitor · churn-signal-388LIVE
ALERTChurn signal cluster detected
Cluster34 mentions· Velocity 2.8x baseline
Topic[Your product name]· Reddit + X + Instagram
Signal typeChurn-intent language· Competitor comparisons + cancellation
First detected4h ago· Before NPS survey cycle
Intelligence brief ready · Export signal data · Webhook deliveredView Analysis →

Simulated alert — based on real detection patterns. Sentiment scores and churn signals are representative examples.

FAQ

Common questions

Further Reading

Research on voice of customer intelligence

Industry analysts have documented the impact of unstructured social signals on customer experience programs. See how Rolli approaches this challenge in our influence operation detection overview.

Also for

Intelligence for every team that needs the truth

Rolli Brief

AI-powered intelligence briefs delivered daily

Get structured summaries of brand mentions, sentiment shifts, and emerging narratives — straight to your inbox.

Retail

Monitor brand perception across every platform

Track product sentiment, competitor activity, and emerging trends before they impact your brand.

Marketing

Turn social intelligence into campaign advantage

Understand what audiences say about your brand and competitors across 8+ platforms — in real time.

Customer intelligence

Hear every customer. Prevent churn before it happens.

Your NPS survey catches yesterday's frustration. Rolli catches today's — across 8+ platforms your VoC tools miss. A 30-minute call to scope your monitoring needs.

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400+ organizations now have their own social media intelligence agent.

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