Rolli
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For competitive intelligence teams
Catches competitor moves days before PR announcements

See Competitor Moves Before They Hit the Press Release.

Rolli IQ monitors competitor activity, executive signals, and narrative shifts across 8 social platforms — delivering structured intelligence briefs within seconds so your team acts on first-mover advantage, not last-mover reaction.

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Days of lead time 8+ platforms monitored Executive signal tracking API & webhook delivery
Competitive Intelligence
2–5 days
lead before PR
8
platforms monitored
94%
signal accuracy
< 30s
brief delivery

Trusted by communications, security, and research teams

2–5 days
average advance warning
Before official PR announcements
8
platforms monitored
Across all major social networks
< 30s
brief delivery time
Structured intelligence on demand
Detection capabilities
6 capabilities

What's inside every threat alert

Rolli surfaces coordination, amplification, and narrative attacks — not just raw volume spikes — across all 8+ monitored platforms.

Real-Time Monitoring
Sub-minute latency · 8+ platforms
X, Reddit, YouTube, Facebook, Instagram, Threads, Bluesky, and more
Boolean queries for topic, entity, and account tracking
Sub-minute latency on tier-1 alerts
Coordination Detection
Inorganic score 0–100 · Cross-platform
Coordination score 0–100 per narrative or account cluster
Frequent-poster and amplification distribution signals
Deepest signals on X; cross-platform available
Breakout Moments
Emerging threats · Narrative tracking
Emerging threat narratives flagged as they form
Co-occurrence: hashtags + URLs tied to the attack pattern
Built for SOC and trust-safety triage
Sentiment & Emotion
Post-level · Early-warning signals
Post-level sentiment + emotion with targets and reasons
Aggregate sentiment shifts as early-warning indicators
Designed for alert pipelines and executive briefings
Topic Trees
Threat branches · Cluster summaries
Structure incoherent threat narratives into branches
Cluster-level sentiment + branch summaries
Ship threat briefings faster without manual thread reading
Raw Data & Delivery
Webhook delivery · Full metadata
Full post metadata: handles, URLs, timestamps, stats
Webhook delivery to your SIEM or response tool
Usage endpoint + Postman collection included
View API documentation →
Live Intelligence

Competitor signals surface here — in real time

This is the signal monitor your CI team would use. Cross-platform executive activity, product launch signals, and competitive narrative shifts — all in one view.

Rolli IQ Agent

Ask a question. Get a structured investigation.

The Rolli IQ Agent plans its own analysis, scans 8+ platforms, scores every signal for authenticity, and delivers a structured brief with recommendations — not just data.

01 — Live now
47 accounts flagged. Coordinated. Right now.
Rolli IQ spotted it before any analyst did — 47 accounts posting identical language across X, Reddit, and Facebook in synchronised bursts. This is what always-on looks like.
Speaks plain English, not SQL Plans its own investigation Tells you what to do Evidence-backed, not opinionated
See how the Agent works →
Scheduled IQ Briefs

Set it. Forget it. Get briefed.

Schedule the Agent to run daily, weekly, or on any custom cadence. Briefs land in your inbox or Slack — structured, scored, and ready to act on.

CADENCE

Any cadence you choose

Daily morning briefs, weekly narrative recaps, monthly trend summaries — or a fully custom schedule. You control the frequency.

DELIVERY

Email or Slack delivery

Briefs land directly in your team’s inbox or a dedicated Slack channel — formatted, structured, and ready to forward to leadership.

DEPTH

Same depth as on-demand

Every scheduled brief is a full investigation: authenticity scoring, coordination detection, and a recommendation — not just a keyword summary.

What you’re seeing →
1
Set it and forget it
Choose topic, cadence, and delivery channels. Takes 30 seconds.
2
Agent runs automatically
Every morning, Rolli IQ agents scan X, Reddit, YouTube, and more — scoring every signal.
3
Brief lands in your inbox
Structured brief with findings, alerts, and recommended actions — ready to act on.
Next scheduled brief
DeliveryTomorrow · 7:00 AM
ChannelEmail + Slack
CadenceDaily
Scope8+ social platforms
Threat Scenarios

The intelligence gaps that cost you first-mover advantage

Three blind spots in competitive intelligence. One platform to close them all.

Stale intelligence

Your CI report is stale by default

Traditional competitive intelligence is assembled manually — scraped websites, quarterly battlecards, analyst reports that arrive weeks late. By the time your team reads it, the market has already moved. Rolli monitors the signals that precede official announcements, giving your team days of lead time.

Social signals ignored

Competitors test messaging on social first

Product hints on X, executive positioning on LinkedIn, beta discussions on Reddit — competitors signal their moves on social before official channels. Most CI tools ignore this layer entirely. Rolli monitors it continuously and surfaces patterns as they emerge.

No real-time trigger

You find out from lost prospects

The most expensive source of competitive intelligence is a lost deal. When your sales team hears about a competitor launch from a prospect, the window for response has already closed. Rolli delivers real-time alerts so your team responds at signal stage, not at loss stage.

Start monitoring competitors

Setup in under 10 minutes

Outcomes

Act on competitor signals before they become press releases

2–5 days
early warning before announcements
Average across competitive intel teams
8
social platforms monitored
Unified competitive signal view
< 30s
from signal to structured brief
Competitive brief ready for your team

Competitor launch detection

Catch product launches at the social signal stage — days before the press release. Executive posts, beta threads, hiring patterns, and partnership hints surface as structured alerts so your team can prepare counter-positioning before the market reacts.

Win/loss intelligence

Monitor what competitors say to your prospects across social channels. Track messaging shifts, feature announcements, and competitive positioning in real time — giving your sales team the context they need to win deals before the narrative is set.

Executive signal tracking

Track competitor leadership activity across X, Reddit, and other platforms. Detect M&A signals, hiring patterns, strategy shifts, and partnership hints from executive social behavior — giving your strategy team early indicators of competitive direction.

Get a competitive intel demoRead customer stories
Detection Timeline

What happens from competitor signal to team brief

T+0
Competitor signal detected
Executive post, beta mention, or hiring pattern flagged
T+30s
Competitive brief generated
Structured intelligence with source attribution
T+1hr
Pattern correlation confirmed
Cross-platform signals mapped to competitive move
T+2–5d
Before official announcement
Your team is already positioned with counter-strategy
Use Cases

Three competitive scenarios. Same blind spot. Rolli closes all of them.

01

Competitor launch detection

Before

Before Rolli: Your CI team finds out about a competitor launch from a prospect who saw it on LinkedIn, or from the press release itself. By then, the competitor has set the narrative and your team is playing catch-up.

With Rolli

With Rolli: Executive social signals, beta threads, and hiring patterns flag the launch days before the announcement. Your team has a structured brief and time to prepare counter-positioning before the market reacts.

02

Win/loss intelligence

Before

Before Rolli: You learn what competitors tell your prospects after the deal is lost. Win/loss analysis is retrospective, anecdotal, and months behind the actual competitive landscape.

With Rolli

With Rolli: Monitor competitor messaging across social channels in real time. See positioning shifts, feature announcements, and campaign launches as they happen — so your sales team enters every conversation with current intelligence.

03

Executive signal tracking

Before

Before Rolli: Tracking competitor leadership is manual — someone checks LinkedIn occasionally, scans X threads, reads the occasional industry blog. Strategic signals get missed or arrive too late to act on.

With Rolli

With Rolli: Continuous monitoring of competitor executive activity across platforms. M&A hints, hiring patterns, strategy shifts, and partnership signals surface as structured alerts — giving your strategy team early warning of competitive direction.

Ready to see your competitors' next move?

CI teams are live in under 10 minutes. No long onboarding.

Customer stories

What competitive intelligence leaders say

I wish we would have had this YEARS ago. It could spare people countless hours of sifting.

Aimee Rinehart
Aimee Rinehart
Founder, Frontier Collective; formerly a UGC
and OSINT trainer with First Draft

Rolli is top of the heap when it comes to narrative intelligence for communications teams. The authenticity scoring alone puts it in a category of its own, and the AI summaries are a favorite. Makes the report much easier to digest.

Head of Product
Head of Product
Major PR Distribution Platform
Procurement Readiness

What procurement will ask — and how to answer them

Question 1 of 3

Does this comply with our data handling requirements?

Our Answer

Rolli processes publicly available social data. We do not store private user data. Compliance documentation, DPA templates, and our sub-processor list are available in the Trust Center for review by your legal and compliance teams.

Question 2 of 3

How complex is the integration?

Our Answer

The API follows standard REST conventions with bearer token authentication. Most teams reach working integration within a single sprint. We also offer webhook delivery and CRM integrations for competitive alert distribution.

Question 3 of 3

What are your data retention and deletion policies?

Our Answer

Retention policies are configurable at the enterprise tier. We can provide a full data flow diagram and retention schedule as part of your procurement review. Contact our team or visit the Trust Center for details.

Get answers in a demo
Enterprise procurement

Everything your team needs to evaluate Rolli

The Rolli Trust Center includes our security posture overview, compliance documentation, sub-processor list, data handling policy, and a procurement fast-path checklist.

Enterprise security review available

SOC 2 Type II certification in progress (Q3 2026). In the meantime, we offer:

  • Completed security questionnaire (CAIQ)
  • Available for pen-test coordination
  • NDA-protected architecture review
Request Security Review →
Live Alert Preview

This is what a competitor signal looks like in Rolli IQ

A real-time intelligence alert your CI team would receive — with structured competitive signal data, not raw social noise.

rolli-iq · competitive-monitor · exec-signal-519LIVE
ALERTCompetitor launch signals detected
Cluster14 executive posts· Pattern: 3x normal frequency
Topic[Competitor name]· X + Reddit + Instagram
Signal typeProduct launch imminent· Beta threads spiking
First detected2d 4h ago· Pattern emerging
Intelligence brief ready · Export signal map · Webhook deliveredView Analysis →

Simulated alert — based on real detection patterns. Signal data and executive activity are representative examples.

FAQ

Common questions

Further Reading

Research on competitive intelligence

Industry leaders and researchers have documented the shift toward real-time competitive intelligence from social signals. See how Rolli approaches this challenge in our influence operation detection overview.

Also for

Intelligence for every team that needs the truth

Rolli Brief

See what a competitive intelligence brief looks like

Structured intelligence briefs with signal attribution, platform breakdown, and actionable recommendations.

Marketing

Turn social signals into marketing advantage

Monitor competitor campaigns, track narrative shifts, and brief your marketing team with verified intelligence.

Security & Trust Safety

Detect coordinated threats before they scale

Flag influence operations, synthetic amplification, and platform manipulation hours before mainstream pickup.

Competitive intelligence

See competitor moves. Act on first-mover advantage.

Your CI team finds out from lost deals. Rolli finds out from social signals — days earlier. A 30-minute call to scope your competitive monitoring.

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